This framework outlines how to avoid setbacks throughout the campaign,

and when to launch contingency strategies.  

 

Strategies Include:  

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• Pop-up isn’t getting enough traffic?

Raise-Awareness: paid PR & partnerships with influencers / bloggers. 

Incentivise: Free tea samples & drop-in yoga/meditation throughout the 4 weeks

(not just free on Launch Day!)  

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• Not Enough App Downloads?

Raise-Awareness: Purchase in-app Advertising Space. 

Incentivise: Competition (win X supply of Pukka Goodies). 

+ Gain ‘Pukka Points’ only through App (points = reductions on products). 

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See the Video below for further tips: